![Spoiler Alert: Branding is an Emotional Connection [bonus]](https://storage.buzzsprout.com/hpi6604et2e07y3rj9qrdeejiq9v?.jpg "Spoiler Alert: Branding is an Emotional Connection [bonus]")
Spoiler Alert: Branding is an Emotional Connection [bonus]
Description
When Cracker Barrel unveiled its first major logo redesign since 1977, the internet went wild. Within days, the company reversed course after customer backlash and a stock dip. So what happened?
In this episode, I break down the Cracker Barrel rebrand attempt and what every entrepreneur can learn from it. From the emotional power of visuals to the importance of clear brand messaging.
We’ll also look at another brand moment: when fans demanded the original Power theme song back. Spoiler alert—it’s all connected.
If you’re thinking about updating your brand, this episode will help you do it with some thought!
The Sharvette Mitchell Radio Show | www.Sharvette.com
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